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FOR IMMEDIATE RELEASE
Marketing Executive Susan Morgan joins Spring Medical Systems
April 19, 2010 - Houston, Texas—Today, Spring Medical Systems announced the addition of Susan Morgan as Chief Marketer to drive marketing efforts of this leading electronic health records (EHR) software solutions company.
“With the advent of billions of dollars funded through ARRA (American Recovery and Reinvestment Act) for direct
incentives to physicians and hospitals, we believe that 2010 will include aggressive implementations of new health
information technology to transform the healthcare industry,” said Jack Smyth, CEO and President. “We felt that the
addition of Susan’s consistent success in areas such as product marketing and technology startups would aid our
continuing growth. Throughout her entire career, she has shown the leadership and team building skills that are in line
with our goal of accelerating our growth. Susan, with the additional support of her peer CMOs at Chief Outsiders, will no
doubt be an incredible asset to our team.”
Spring Medical Systems will be introducing five new products in the next few months. Two of those products,
SpringCharts Patient Portal and SpringCharts Practice Optimizer will add significant functionality to SpringCharts EHR.
SpringCharts Patient Portal is a secure, online, easy-to-use tool that helps patients compile, manage and share medical
records. It also allows the patient and the practice to communicate medical information, appointments and demographic updates in a secure environment. SpringCharts Practice Optimizer monitors practice quality metrics, non-compliance of
prescribed care plans and facilitation of compliance with P4P, PQRI and other reporting programs. Both mitigate risk by
using an audit trail of notifications and reminders to patients to encourage follow through and adherence to care plans.
Morgan comes to Spring Medical as part of Chief Outsiders, a company that outsources the Chief Marketing Officer role
for growth and mid-size companies. Susan has previously held positions including Vice President of Marketing and
Communications at Cap Gemini, Senior Vice President of Marketing at Paradigm where she has been responsible for
$20+ million budgets, managing departments of over 100 and has been credited with consistently increasing sales and
profits. Morgan has also been a managing member of six high-tech startups and has over 25 years experience in
international marketing, product marketing, research, strategy, and sales. She received her BSEE from the University of
Florida and an MBA from the University of Louisiana-Lafayette.
About Spring Medical Systems
Spring Medical Systems, Inc. was founded by a team of physicians and technology professionals with the primary goal of developing easy-to-use software solutions that empower physicians to increase efficiency, reduce costs, and provide better patient care. The Company’s flagship offering is the SpringCharts® family of products. These innovative electronic health records solutions combine the right mix of rich functionality, intuitive ease of use, and affordability needed to enable rapid and complete documentation with a minimum of cost and disruption. Now in its 11th year of development
and in use by hundreds of physicians in a variety of medical specialties, SpringCharts products
provide complete EHR Solutions for independent medical offices.
About Chief Outsiders
Chief Outsiders, headquartered in Austin, TX, provides and oversees world-class Chief Marketing Officers who redefine
the way the marketing function is performed in growth and mid-size companies. Chief Outsiders support the CEO as the
#1 marketer in achieving their vision for growth and market leadership. Chief Outsiders has regional offices in Austin,
Houston, Dallas and Atlanta, and has established itself as a preeminent source for marketing expertise, execution and
leadership for companies such as, Rackspace, BOWA Builders, Falcon Containers and Premiere Global (PGi) and now
Spring Medical. For more information, please visit www.chiefoutsiders.com.
For more information, visit: www.SpringMedical.com
Contact: Jack Smyth, President & CEO, Spring Medical
Email: Jack.Smyth@SpringMedical.com
Phone: 281-537-0186
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SpringCharts is a registered trademark of Spring Medical Systems, Inc. All other product names are the property
of their respective owners.
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